FMCG retail positioning and brand protection with WizyVision
Retailers stock and sell any number of products and branded goods for companies that do not have their own bricks and mortar store. Ensuring product quality, brand awareness and integrity is absolutely critical to ensure successful sales.
However it’s not possible for every brand to have a resource at every physical store to check that the product is displayed correctly within brand guidelines and with any distribution agreements in place. The pandemic and ever changing regulations have made it ever more difficult to have resources on site.
With WizyVision ML, train a model to monitor and detect any anomalies in positioning of product displays or breaches such as brand positioning against competitors.
With WizyVision’s custom mobile app, make reports easier and share good practices instantly.